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Saturday School for New Founders - Making A Business Plan (AM workshop)

  • Hotel Elephant 5 Spare Street London, England, SE17 3EP United Kingdom (map)


Morning Workshop 11am - 1pm

£25 + booking

Please note that this workshop will be running twice on the 4th of May, please either choose the morning or afternoon session.


Learn how to make your business idea work in the real world.

Work with others in a workshop style session to develop a business plan to prove your business concept.

Saturday School for New Founders was developed with the real world in mind to ensure that you find your product-market fit before you start your new venture.

To participate in this workshop you will need an internet connected device.

Workshop Sessions:

A small group session where you get to work and network with others while developing your business plan for your new product or service.

In this two hour workshop you will:

  • Learn how to articulate your business' purpose and core goals.

  • Develop a method to do customer research to inform your new product or service.

  • Find the minimal resources required, personally accessible to you, to set up your business.

  • Develop a go-to-market strategy.

  • Complete the workshop with a business plan to start your business geared towards revenue.

Your business plan will include:

  • a video of your draft elevator pitch

  • a customer research plan

  • a short 3-month roadmap

  • a selection of viable next steps for your business

N.B. Please bring your whole self to this workshop as it will require all of yourself to do the work successfully.


Who is this event for?

Saturday School for New Founders is for the person who:

... is finally ready to invest time in making their business idea real.

... doesn't know the first steps to take in making their business idea happen, but would like to find out.

...has started working on the business idea but would like guidance on how to take it forward.

What experience do you gain?

As well as going through the workshop material to develop your business plan you will also gain some foundation experience in the following areas, which will be good for building your business:

  • Public Speaking

  • Networking

  • Strategic Thinking

  • Project Planning

Is my idea too complicated for this?

The goal of Saturday School for Business is to take ideas for new products and services and guide them so they can exist in the real world, creating your business.

I have experience creating new products and services across many industries such as healthcare, technology, local government, and fast moving consumer goods.

Though some ideas may seem complex, once their core value has been identified there is always a way to test it. This has proven true for many projects.

What are my transport/parking options for getting to and from the event?

Hotel Elephant is 5 minutes from Elephant and Castle Station. Many buses run to the local area in close walking distance to the venue.

Parking in the local area is restricted but it is possible to drive if you're willing to pay for parking.

How can I contact the organiser with any questions?

Please feel free to contact me with any questions via email at

What's the refund policy?

Tickets can be refunded up to three days preceding the event.

Do I have to bring my printed ticket to the event?

No, both mobile and printed tickets will be accepted.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Yes that is fine, tickets may have alternate names on them but you must have a ticket.

About Saturday School for New Founders

Saturday School for New Founders was been started by Akil Benjamin.

Akil is the co-founder & Head of Research at Comuzi, a future-focused creative innovation firm, working at the intersection of emerging technology and humans. Some of Comuzi's clients include Nike, ASOS, Uber, BBC, University of Arts London, ustwo and the NHS.

In his work at Comuzi, Akil is dedicated to pushing the boundaries and challenging thought to how businesses meaningfully connect with people. His work can be found in the Comuzi Journal.